Staging Statistics in Dollars and Cents

The National Realtors Association (NAR.org) conducted a survey in 2019. Here are some of the key findings:

Almost 40% of Realtors reported staged homes sold faster and for a higher dollar amount.

Buyers were more willing to walk through a home they saw online (38 percent), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (37 percent)

Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.

The most common home improvement items agents recommended to sellers were decluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).

The rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent). 

 

Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent).

One-quarter of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.

Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.

 

The most common home improvement items agents recommended to sellers were decluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).